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Below are just some of the lines we have to offer at Insight Eye Care. Feel free to drop in and get the full shopping experience. Feel free to ask one of our opticians to help you pair the best-suited frame shapes with shape of your lovely face!

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  • Ray-Ban
  • Maui Jim
  • Gucci
  • Tom Ford
  • Versace
  • Etnia Barcelona
  • Fysh
  • Oakley
  • Ogi
  • Costa
  • Lafont
  • Lightec
  • Salvatore Ferragamo
  • State
  • Seraphin
  • Morel
  • L.A. Eyeworks
  • OWP
  • Furla
  • 141
  • DiValdi
  • Kata
  • Lool


Fast, friendly service. All staff members care about you and make your visit enjoyable.
2 days ago
- Lenny L.
From the moment you walk in until you leave the staff at the Niagara Falls office makes you feel cared for. The doctors and staff are outstanding. The office is very clean. Highly recommend this place. Renee J
2 days ago
- Renee J.
Insight Eye care is the most joyous medical that I have been to in New York and I think them very much for their care
2 weeks ago
- Parker B.
Knowledgeable helpful and friendly
3 weeks ago
- donnalee s.
The whole staff is very pleasant and wonderful to work with. Exams are very thorough and they take their time with you and answer any questions you have. Real comfortable atmosphere
3 weeks ago
- Vicki M.
Good customer service, friendly staff, and quick and quality appointments.
4 weeks ago
- Alana N.
Friendly and knowledgeable staff and doctor made it a pleasant visit .
4 weeks ago
- Remzi Y.
Amazing! Had a wonderful visit!
2 days ago
- Norma P.
I've always just gone to visionworks for my eye care and thought they were doing right by me. Well my vision started getting very blurry and I was getting scared. I went to my normal place and they did a whole slew of tests and just told me i needed stronger glasses. I made an appt with Dr Glose and wow!!! Sweetest person ever!! Truly cares about her patients and it shows! Within minutes she told me I had severe cataracts in left eye and mild in right. I now will be having surgery!! Im beyond happy I decided to make that appt!! I will never go anywhere or trust anyone else with my eye care needs! THANK YOU X A MILLION!! Can't wait to see clearly again!! Dr are an angel!! 🥰💕
2 weeks ago
- Tracy M.
The best best best in here I cnt tell u how happy I m after visiting to dem dey listen to u very patiently and very carefully the best optimestrist
3 weeks ago
- Tanushree C.
Love everything about Insight! Everyone was so kind & great to interact with from start to finish. Would recommend this office to anyone!
3 weeks ago
- Kristy M.
Dr. Lisa Genovese is amazing as well as her staff. I have had extremely dry eyes for a long time. I Went to other doctors for help. Nothing worked. I almost gave up until I found Dr Lisa Genovese. She treated my eyes with state of the art equipment. I started feeling relief after having treatments by Dr. Genovese. I am so grateful to her and her knowledgeable professional staff. I strongly recommend Dr. Genovese.
3 weeks ago
Gorgeous office, very clean, organized, and high tech! Dr. Golab is outstanding and Bill helped with picking out a great set of frames too! Just a great experience all around!
4 weeks ago
- Stacey J.
Amazing luxury service!
4 weeks ago
- Marc M.
Everyone is awesome here! Service and knowledge is 2nd to none! Everytime!!!!!
1 day ago
- Al R.
Nice friendly clean
2 days ago
- pit m.
On time very thorough, kind
2 days ago
- terri s.
Highly recommend. I was able to get an appointment asap. Doctors are professional and highly knowledgeable. No wait times, great selection of frames on site and optician was super helpful. I've seen both Dr. Golab and Dr. MacLaughlin and trust them with my sight.
2 weeks ago
- Kathleen M.
They are super professional and my glasses have been the best of my life the past two years! Also, they are an incredible staff
3 weeks ago
- sarah c.
Brought my 6 year old in for exam and glasses fitting- staff was amazing!
3 weeks ago
- rosemarie d.
Very friendly and professional! Team and doctor took time to explain all aspects of exam results and Opticians are knowledgeable and friendly! Great selection of frames mod priced to designer frames.
4 weeks ago
- Gary L.
Very caring answered answered all my questions. Was a good eye exam took there time.
10 months ago
- Donna M.
My experience was excellent from start to finish. Each member of the staff had a great personality and wonderful customer service! Thank you all for the great experience
11 months ago
- Malinda R.
Everything was great
1 year ago
- Ralph D.
First time visit. Excellent service and attention detail. I am having telling my family members to go here. Thank you to all the staff!
1 year ago
- Lisa B.
This is the best place to go if you want great service and excellent doctors.
1 year ago
- jamie p.
I love going to Insight Eye Care! Everyone is so nice and helpful! Dr. Genevese is so nice and knowledgeable. Jennifer always helps me adjust my glasses and she is so nice! Sandy is also great!
1 year ago
- Beverly P.
Very Prompt and Professional
1 year ago
- Dennis S.

The doctors gave me their undivided attention during my exam. The selection of eyewear is unparalleled! Overall excellent experience

- Emily D. Google Review - Lockport
Chic Eyeglasses in Williamsville, Lockport, East Aurora, & Niagara Falls

We know your favorite fashion accessory isn’t actually an accessory at all… it’s actually quite a necessity. For that reason, at our Williamsville, Lockport, East Aurora, & Niagara Falls opticals, we have an extensive selection of eyewear including the latest styles, functional options, and prices in sunglasses and prescription eyeglasses.

Family Wearing Superflex Designer Eyeglass Frames
stilllife glasses 5 640px.jpg
Family Wearing Superflex Designer Eyeglass Frames
Family Wearing Superflex Designer Eyeglass Frames