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Give Your Family the Gift of Sight

How Much Do You Value Your Sight?

You only have one pair of eyes. Don't underestimate the importance of getting a routine eye exam, whether you need an updated prescription or not. Early detection and management of ocular diseases can prevent complications and serious vision loss down the line. Let the eye doctors at Insight Eye Care protect you and your family's eye health today.

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By practicing good eye care habits and hygiene, you can prevent many vision problems from occurring. We offer top-notch care and guidance to ensure that our patients enjoy a high quality of life.


Feel confident knowing your eyes are properly cared for by our Williamsville, Lockport, East Aurora, & Niagara Falls optometrists, with yearly routine eye exams, professional advice, and top-of-the-line equipment.

Dedicated Staff

Our eye care professionals genuinely care about your health and are dedicated to providing exceptional personal service to everyone who walks through our door. Give yourself the gift of clear vision today.

Eye Health

We provide quality eye care to everyone - from babies to seniors. Whether you're in need of an eye exam, corrective lenses, diagnosis or effective long-term treatment, our Williamsville, Lockport, East Aurora, & Niagara Falls eye doctors can help.

Excellent Vision In 3-Easy Steps At Insight Eye Care

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First Step:

Book an Appointment.

You can do so online or call our Williamsville office at 716-631-3860, Lockport at 716-433-1844, East Aurora 716-655-3225, or Niagra Falls at 716-298-8182 today!

Second Step:

Get Your Comprehensive Eye Exam.

Dr. Lisa Genovese and Dr. Jason MacLaughlin will determine your prescription for glasses and/or contact lenses and will evaluate your eyes for any eye diseases.

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Third Step:

Feel Confident About Your Eyes and Vision

Feel confident and assured that your eyes are well taken care of. If you're in need of glasses or contact lenses, our dedicated staff will help you find your perfect fit.

Our Patients Say It Best...

Looking Good in Designer Frames

  • Ray-Ban
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  • Gucci
  • Tom Ford
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  • Fysh

Why You Regularly Need to Replace Your Sunglasses

To get maximal eye protection from your sunglasses, consider replacing them every two years, according to a study conducted in Brazil. Over time, protective UV coatings become less effective.

6 Signs You May Need Glasses

Many people don't realize they have a vision problem. Perhaps they've gone years without glasses and haven't noticed the gradual change in their vision. Or they’ve noticed a change, but put off a visit to an eye doctor. Regardless of...

Ocular & Aesthetic Treatment Options

We are excited to offer a new dry eye treatment that will also rejuvenate, redefine, and replenish your skin. Lumecca and Forma are treatment options for dry eye and have aesthetic benefits, or they can be used for aesthetics alone.

Advanced eye treatments